OVERVIEW

Enhanced the user interface of Instawork, focusing on new users seeking part-time gigs. The redesign aimed to create a more intuitive and accessible experience, making it easier for job seekers to find and apply for opportunities.

TIMELINE

Jan 2023- July 2023

MY TEAM

UX Designer | iOS Engineers | Product Manager | Marketing Team | QA 

MY ROLE

UI Designer | Wireframing | Prototyping | Design System | Iconography

TOOLS

About Instawork

Instawork connects businesses with go-to hourly workers near them, making it easy for everyone to work on their own terms. Businesses post shifts for position and shifts are then accepted based on availability.

Optimizing the interface could provide a more intuitive and accessible platform for part-time workers, ensuring they could effortlessly navigate and apply for jobs.

Problem

The app required a redesign to cater to the needs of part-time workers. Some issues found were:

  • Complex job-search interface
  • Lengthy application process
  • Limited visibility into relevant job opportunities

Solution

Introduced and improved a user-centric interface for part-time workers.

  • Implemented and refined a user-centric job interface for part-time workers
  • Enhanced visibility of relevant job opportunities
  • Simplified application process

User Pain Points

"It takes too many steps to apply, and by the time I do, the job is already gone."
Amanda Clark Event Server
Amanda Clark
"I just want to see jobs that match my skills without digging through endless listings."
John R.Warehouse Associate
John R.
"The application forms are too long and complicated. I can't filter jobs based on my interests"
Rebecca T.Retail Merchandiser
Rebecca T.

We conducted 12 usability tests (unmoderated) via UserBrain where users expressed frustration with lengthy and complex application forms during the job application process. We learned that they seek a more simplified UI and filters that match their job type. Overall, we aimed to provide a more personalized experience, access to more relevant job opportunities and a simplified job-search interface.

User Flow

I collaborated with the PM’s and various teams to create an improved onboarding flow that considered user pain points, operational constraints, and upcoming changes. This involved numerous stakeholder meetings and iterations.

Design System

This image showcases a glimpse of the design system developed for Instawork, featuring a cohesive set of UI components including toggle buttons, primary and secondary buttons, input fields, and other interactive elements.

Brand Kit

Instawork’s color palette and selected colors that reflected Instawork’s mission— such as trustworthy blues for reliability. A clean and user-friendly aesthetic was implemented, focusing on consistency across web and mobile interfaces.

Color Palette

Typography

Iconography

Wireflows

This user flow diagram illustrates the streamlined process for job seekers on the redesigned Instawork platform. Starting from the homepage, users can easily navigate through the job search interface, apply advanced filters to find relevant opportunities, view detailed job descriptions, and quickly submit their applications.

Flow 1: Primary Onboarding flow – Happy Path

Flow 2: Job Search 

Website Re-Design

Our team also developed a modern and intuitive interface that aligns with the mobile app redesign with the aim to create a cohesive and seamless user experience across both the web and mobile platforms.

Mobile App Re-Design

Image 1: Splash page, shifts screen re-design

Image 2: Earnings, Profile and Payments screens.

Image 3: My Shifts, Open Shifts and Bookings Screen.

Image 4: Rewards, Settings and Help Screens.

Prototype

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