Case Study: Website
Re-design for Vira Insight
OVERVIEW
The goal of this UI/UX redesign is to enhance the website’s user experience, improve lead generation, and showcase the company’s expertise in retail space design.
TIMELINE
Jan 2024- Jul 2024
UX Designer | Software Engineers | Stakeholders | QA
MY ROLE
UI Designer
TOOLS
Problem
The original website suffered from a cluttered layout. Users had difficulty finding relevant information due to the overwhelming amount of content and lack of clear organization.
Solution
With the re-design, I offered a solution that showcases VIRA’s retail environment in an organized, clear fashion, as well as its core values and other industry offerings.
Home Page Screens
Hero Section – Vira Insights
For the home page, I explored different layout options that focused on presenting the primary content prominently while de-emphasizing less critical information. I experimented with various grid structures and placements of key elements.
Sectors We Serve – Vira Insights
I defined the use of a grid in order to use across our website and marketing collateral, this facilitated the placement of elements within the grid as you can see on the image to the left.
More Screens
Why Us – Vira Insights
Our Values – Vira Insights
Our Clients – Vira Insights
About – Vira Insights
Mobile Version
Full Website
Designed with clarity and a meticulous grid system, Vira’s website re-design showcases their expertise in custom displays, fixtures, and environments through clean layouts and strong typography.
